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Advanced Public Relations Strategies

Program Objectives:

By the end of the program, participants will be able to:

  • Practice the key communication skills and techniques essential for performing their public relations duties.
  • Demonstrate a better understanding of how to communicate effectively with the internal and external publics of the organization.
  • Play an active role in supporting the image and reputation of the organization.
  • This Program is designed for:

    Managers, supervisors and officers experienced in public relations. Also, other key personnel whose work involves contact and interaction with the internal/ external public, particularly in the areas of personnel, marketing, sales, training and administration.

    Program Outline:

    Public Relations in a Changing
    Environment
    Verbal Communication Skills
  • The Origin and Development of PR
  • Definitions, Scope and Objectives
  • New Roles and Perspectives
  • The Role of Public Relations in Building the
    Image of the Organization
  • Kinds of Verbal Communication
  • Presentation Skills
  • Verbal and Non Verbal Skills While
    Presenting
  • The Functions of Public Relations Written Communication Skills
  • Planning and Organizing the Activities of
    Public Relations
  • Ingredients of Successful Planning
  • Main Qualities of Public Relations Professionals
  • Public Relations Position in the Organization
  • Types of Written Communications
  • Effective Writing Skills
  • Writing and Producing Newsletters,
    Brochures, Reports and Magazines
  • Public Relations and Communication
    Press Conferences
  • Communicating With the Internal and External
    Public
  • Non Verbal Communication
  • The Communication Abilities for Public
    Relations Professionals
  • Why to Conduct a Press Conference
  • How to Prepare a Press Release
  • How to Conduct a Press Conference
  • Preparing and Circulating the Press
    Clippings
  • The Role of PR Professionals in Dealing
    with Internal and External Public
  • Understanding Difficult Personalities
  • Dealing with Difficult Personalities
  • Pre-requisites

    None:
    Duration : 2 days

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