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Fundamentals of Business Writing

Program Objectives:

By the end of the program, participants will be able to:

  • Write effective memos, letters and e-mails.
  • Apply specific information gained regarding the correct and most modern methods of written communication.
  • Select the most effective use of language for the particular medium being used.
  • Understand the basic structure of the English language.
  • This Program is designed for:

    All persons who, as part of their work, need to express themselves effectively in written English.

    Program Outline:

    Basic Techniques for Effectively
    Writing
    Organizing Your Writing
  • Memos
  • Letters
  • E-mails
  • Other Business Documents

  • Sequence and Priority
  • Logical Flow of Ideas
  • Appropriate Format for the Situation
  • Written Communication versus
    Verbal Communication
    English Language and Structure
  • Advantages of Written Communication
  • Disadvantages of Written Communication
  • When to Write and When to Speak
  • Punctuation and Its Effect on Understanding
  • Sentence Construction
  • Grammar and Spelling
  • Correct Language Free of Mistakes
  • Using the Right Size Sentences
  • Using the Right Size Paragraphs
  • Font Size and Font Shape
  • Common Language Problems in Business
  • Use of Language for Persuasion

  • Assessing the Reader
  • Explaining Benefits to Your Reader
  • Creating the Right Effect
  • Applying the ABC Rule of Writing

  • Achieving Clarity in Writing

  • Choosing the Right Words
  • Avoiding Repetition
  • Meaningful and Understandable
  • Pre-requisites

    None:
    Duration : 2 days

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