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Handling the Media and Public Speaking

Program Objectives:

By the end of the program, participants will be able to:

  • Define media and learn the techniques needed to handle its various types.
  • Conduct winning media interviews, whether live or recorded.
  • Prepare smart press releases aimed at enhancing organizational reputation.
  • Deal with Public Speaking Anxiety and learn how to subdue its effect when needed.
  • Deliver balanced and well structured public speeches with ease and confidence.
  • Handle all types of audiences without losing track or composure.
  • This Program is designed for:

    Public Relations personnel who have to deal with the media on occasional or regular basis. The program is also suited for senior executives and board members who have to represent their company in public.

    Program Outline:

    Introduction Supporting Your Speech
  • Definition and Types of Media
  • Ownership and Control
  • Anecdotes, Declarations, Rhetorical
    Techniques and Scenarios
  • Humor and Riddles: Yes or No?
  • Handling the Media Public Speaking Anxiety (PSA)
  • Why Handle the Media?
  • What is in It for Them? For You?
  • The Decision Makers in Media
  • Symptoms and Root Causes
  • Psychological and Medical Therapies
  • Media Interviews Style
  • Dos and Do nots
  • Handling Print Material Interviews
  • Handling Recorded Interviews
  • Handling Live Interviews
  • Body Positioning, Hand Movement and
    Eye Contact
  • Mannerisms and Verbal Tics
  • Verbal Variety and Pauses
  • Dress and Appearance
  • Press Releases Handling the Audience
  • Objectives, Tips and Examples
  • Reflecting and Deflecting
  • Dodging Bullets and Avoiding Banana Skins
  • Handling Disruptive Behavior
  • Handling Questions and Answers
  • Press Releases
  • Purpose and Objectives
  • Different Types
  • Structure
  • The Three S Rule
  • The Skeleton
  • Powerful Openings
  • Previews and Transitions
  • Substance or Key Points
  • Reviews and Closing


    Duration : 2 days

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