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Public Relations and Media Skills

Program Objectives:

By the end of the program, participants will be able to:

  • Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
  • Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Improve their awareness of the main media skills in Public Relations.
  • This Program is designed for:

    Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/ external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration.

    Program Outline:

    Public Relations Concepts Presentation Skills and Techniques
    in Public Relations
  • Roles and Situations
  • Qualities for Successful Public Relations
    Staff
  • Preparation
  • Rehearsal
  • Presentation
  • Public Relations and Communication Public Relations Written Skills
  • The Public Relations Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Importance of Body Language in Public
    Relations
  • Editorial, Layout and Production Techniques
  • Writing Memos and Reports
  • Preparing Newsletters
  • Designing and Preparing Brochures
  • Public Relations Responsibilities The Public Relations Promotional
    Role
  • Corporate and Image Identity and Reputation
  • Public and Community Oriented Activities
    Aimed at Internal and External Public
  • Public Relations Role in Marketing and
    Advertising
  • Sponsorship and Promotions
  • Organizing Exhibitions
  • Media Coverage
  • Public Relations and the Media
  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Dealing with the Media
  • Building Good Relationships with the Media
  • Pre-requisites

    None:
    Duration : 2 days

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