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Advanced Business Writing

Program Objectives:

By the end of the program, participants will be able to:

  • Develop advanced techniques for writing briefly yet clearly.
  • Examine the strengths and weaknesses of different personal writing styles.
  • Improve written work as a result of practical writing exercises.
  • Match the written work with the needs of the readers.
  • This Program is designed for:

    All individuals whose work requires business writing, including memos, letters and e-mails.
    Note: It is essential that participants have a good command of the English Language.

    Program Outline:

    Advanced Techniques for Effectively
    Writing:
    Use of Clear Language
  • Memos
  • Letters
  • E-mails
  • Other Business Documents
  • The 10 Cs of Powerful Writing
  • The Big B of Powerful Writing
  • Avoiding Clichés, Obsolete Words, Vague Terms
    and Jargon
  • The Fog Index

  • Organizing the Content Matching the Tone and Style to
    Suit the Reader
  • Strong Introductions
  • Proper Body
  • Effective Conclusions
  • Use of Visual Aids in Writing
  • Matching Visual Aids with Words
  • Formal, Semi-Formal and Informal Writing
  • Reader-Friendly
  • The Reader as Your Main and Major Customer
  • Knowing the Needs of Your Reader
  • The Impact of Tone and Style on Your Reader
  • The Danger of Using the Wrong
    Tone with Your Reader
  • Logical Sequence of Ideas  
  • Writing is a Thinking Process and Not a
    Mechanical Process
  • Proper Flow of Ideas
  • The Writing Planning Process
  • The Writing Building Blocks
  • Pre-requisites

    None:
    Duration : 2 days

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