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Blue Ocean

Program Objectives:

By the end of the program, participants will be able to:

  • Acquire the basic concepts, tools, and frameworks of Blue Ocean Strategy.
  • Gain knowledge of value innovation practices and methodologies.
  • Learn the process of aligning utility, price and cost propositions to identify strategic options.
  • Achieve new insights into how Blue Ocean Strategy creates breakthrough business ideas.
  • Learn how Blue Ocean Strategy is put into action with examples of success stories.
  • This Program is designed for:

    Professionals, managers, and executives who want a clearer picture of Blue Ocean Strategy and are considering applying Blue Ocean principles and methodologies to their businesses.

    Program Outline:

    Blue Ocean Strategy The New
    Market Space
    Executing Blue Ocean Strategy
  • Red Ocean versus Blue Ocean Strategies
  • The Impact of Creating Blue Oceans
  • Value Innovation: The Cornerstone of Blue
    Ocean Strategy
  • The Six Principles of Blue Ocean Strategy
  • Overcome Key Organizational Hurdles
  • The Cognitive Hurdle
  • The Limited Resources Hurdle
  • The Motivation Hurdle
  • The Politics Hurdle
  • Build Execution into Strategy
  • Analytical Tools and Frameworks Sustainability and Renewal
  • The Strategy Canvas
  • The Eliminate-Reduce-Raise-Create Actions
    Framework
  • Reading the Value Curves
  • Blue Ocean Strategy as a Dynamic
    Process
  • When to Value-Innovate Again
  • Market Dynamics of Value-Innovation
  • Formulating Blue Ocean Strategy
  • Reconstruct Market Boundaries
  • Focus on the Big Picture, Not the Numbers
  • Reach Beyond Existing Demand
  • Get the Strategic Sequence Right
  • Pre-requisites

    None:
    Duration : 4 days

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