Find a Program
Country:
State:
City:
Category:
Month:

Customer Relationship Management: CRM Strategic Roadmap

Program Objectives:

By the end of the program, participants will be able to:

  • Understand why Customer Relationship Management (CRM) is essential for attracting, retaining and
    growing loyal customers.
  • Determine the uses and objectives of a CRM system.
  • Recognize best practices in implementing a CRM strategy.
  • Apply CRM for improving marketing, sales, customer service, and customer contact
  • Use Social CRM to drive collaboration among salespeople to increase their effectiveness.
  • This Program is designed for:

    Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff.

    Program Outline:

    Definitions Sales Force Automation
  • Defining CRM
  • Importance of CRM to Companies
  • Customer Loyalty and Optimizing Customer
    Experience
  • CRM and Business Intelligence
  • CRM Mistakes
  • Why CRM is Hard?
  • Where Does CRM Fit?
  • Activity, Contact and Lead Management
  • Knowledge Management
  • Business Training for Salesforce
  • Planning CRM Programs
  • Developing a CRM Strategy
  • CRM Business Plan
  • Cost Justifying CRM
  • Choosing CRM Tools and Suppliers
  • Customer Relationship Management
    Soft wares
  • CRM in Marketing Managing a CRM Project
  • Relationship and One-to-One Marketing
  • Cross Selling and Up-Selling
  • Customer Retention
  • Customer Profitability and Value Modeling
  • Customer and Business Value
  • Customer Relationship Management Training
    for Marketers
  • Implementation Checklist
  • CRM Roadblocks and Saboteurs
  • Looking toward the Future
  • CRM Training Program and Customer
    Loyalty
  • The New Rules of Marketing and PR
  • Social CRM
  • CRM and Customer Service
  • Call Center and Customer Care
  • Customer Satisfaction Measurement
  • Customer Service Checklist for Success
  • Customer Service Training
  • Pre-requisites

    None:
    Duration : 3 days

    Inquiry Form
    Select course*
    Name*
    Company
    Experience
    Designation
    Mobile No*
    Email Id*
    City
    Message*
    © Copyright 2009 Business Excellence Institute. All rights reserved