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Developing and Implementing the Business Plan

Program Objectives:

By the end of the program, participants will be able to:

  • Realize the critical importance of a well thought-out business plan for the success of the organization.
  • Analyze the business environment and define the most appropriate goals and strategies.
  • Choose and implement tactics and programs designed to maximize operational success.
  • Develop a practical plan that will enable management to monitor and control the progress of the organization.
  • This Program is designed for:

    Department heads, sales managers, marketing managers, senior managers and others who need to develop their business planning and control skills.

    Program Outline:

    Developing the Business Plan Forecasting
  • What is a Business Plan?
  • Benefits of a Business Plan
  • The Planning Process
  • Team Concepts
  • Idea Generation
  • Forecasting Methods
  • Erosion and Growth
  • Resources Needed
  • Manpower
  • Budgets
  • Vision and Mission Statements Financials
  • Definitions
  • Examples
  • The Income Statement
  • Cash Flow Analysis
  • Break-Even Analysis
  • Market Situation Analysis Concluding the Business Plan
  • General (Macro) Environment
  • Specific Environment, Includes:
  • o Market and Customer Segmentation
    o Competition
    o Market Potential, Size and Share
    o BCG Matrix, SWOT and Gap Analysis
  • Goal Tree
  • Executive Summary
  • Controlling the Plan
  • Sales and Financial Reviews
  • Individual Performance Reviews
  • Goals, Strategies and Tactics
  • SMART Goals
  • Strategy Types
  • Tactics Preparation and Schedule
  • Implementation Schedule
  • Pre-requisites

    Duration : 4 days

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