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Effective Promotion and Advertisement Strategies

Program Objectives:

By the end of the program, participants will be able to:

  • Analyze the power of promotion and advertisement in boosting sales.
  • Design a promotion plan aimed at the trade and the consumer.
  • Apply the criteria of effective advertisement campaigns.
  • Understand the principles of merchandising in outlets.
  • This Program is designed for:

    Sales Managers and staff as well as marketing managers, marketing professionals and field merchandisers.

    Program Outline:

    The Marketing Concept Promotion Campaigns
  • The Integrated Marketing Communication
    Concept (IMC)
  • The 4 Ps
  • Planning a Promotion Campaign
  • Implementing the Campaign
  • Testing, Measuring and Evaluating the
    Effectiveness of the Campaign
  • Advertising Strategies Merchandising
  • Setting Advertisement Campaign Objectives
  • Specifying the Target Audience
  • Formulating a Creative Message
  • Pretesting the Message
  • Choosing the Appropriate Media
  • Implementing the Campaign
  • Measuring Results among the Targeted
    Audience
  • o Level of Awareness
    o Change in Attitude
    o Action Taken
  • The Concept of Space Management
  • Best Locations in Outlets
  • Principles of Merchandising
  • Implementing Planograms
  •  
     
    Promotion Strategies
  • The Push and Pull Sales Strategies
  • Below and Above the Line Promotions
  • Types of Promotions
  • Pre-requisites

    None:
    Duration : 3 days

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