Find a Program
Country:
State:
City:
Category:
Month:

Internet and Web Marketing

Program Objectives:

By the end of the program, participants will be able to:

  • Reach their buyers directly, establishing a personal link with current and prospective customers.
  • Access niche buyers with targeted and effective messages.
  • Publish content that people want to read and search engines reward with high rankings.
  • Migrate individual marketing activities to their online marketing.
  • Monitor the web for buzz about their brand.
  • Understand how tools like blogs, and social networking can be used to enhance their online presence.
  • Do a step-by-step approach for building an online marketing strategy and an action-plan to create online leadership for their organization.
  • This Program is designed for:

    Marketing professionals at a beginners or intermediate level who are involved n interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available

    Program Outline:

    Marketing on the Web Developing an Online Marketing
    Strategy
  • The Rules of Web Marketing and PR
  • The Convergence of Marketing and PR on
    the Web
  • Buyers Personas and Reaching Your Buyers
    Directly
  • Content Writing that Drives Action
  • Creating an Online Marketing Plan
  • Developing Internet Marketing Training
    Courses
  • Internet Marketing Campaign
  • Web Based Communications to Reach
    Buyers Directly
    Templates and Checklists
  • You Are What You Publish
  • Content-Rich Web Sites and Online Media
    Rooms
  • Online News Releases and Reaching the
    Media
  • Blogging for Business and Marketing
  • Search Engine and Viral Marketing
  • The Power of SEO in Beating Your
    Competitors
  • Web Site Benchmark Scorecard
  • Action Plan Worksheet
  • Buyer Persona Worksheet
  • Internet Marketing Training Follow-up
  • Professional Development Training
  •  
    Social Marketing and Networking on
    the Web
  • Leveraging Social Media to Engage Customers
    and Build your Brand.
  • Hands-on and Practical Approach to Twitter,
    Facebook and LinkedIn
  • Pre-requisites

    None:
    Duration : 2 days

    Inquiry Form
    Select course*
    Name*
    Company
    Experience
    Designation
    Mobile No*
    Email Id*
    City
    Message*
    © Copyright 2009 Business Excellence Institute. All rights reserved