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The Strategic Marketing Plan

Program Objectives:

By the end of the program, participants will be able to:

  • Define the concept and scope of strategic marketing
  • Apply the concept of market segmentation.
  • Understand the principles of Blue Ocean Strategies.
  • Develop the components of the strategic marketing plan.
  • Apply essential techniques for handling subordinates.
  • This Program is designed for:

    Marketing professionals, marketing managers, marketing assistants and sales professionals who are involved in marketing activities.

    Program Outline:

    The Marketing Concept Strategic Planning
  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach
  • Developing a Vision and Mission
  • Critical Success Factors (CSFs) and Key
    Results Areas (KRAs)
  • Key Performance Indicators (KPIs)
  • The Market Segmentation Strategy Marketing Planning
  • The Gap Growth Analysis Matrix
  • Optimal Segments: Multifactor Analysis
  • Enterprise Growth Segmentation Opportunities
  • Analyzing Segments Attractiveness and the
    Company Capability Related to Them
  • Drawing the Segment Selection Matrix
  • The Marketing Planning Process
  • Strategy Development
  • Considering Different Strategic Alternatives
  • Analyzing Different Marketing Strategies
  • Formulating Long Term Marketing Goals
  • Selecting and Developing the Marketing
    Strategy
    for the 4Ps
  • Blue Ocean Strategies Tactical Planning Activities
  • The Principles of Blue Ocean Strategies
  • Moving from Red Ocean to Blue
  • Formulating a Blue Ocean Strategy
  • o Reconstruct Market Boundaries
    o Reach Beyond Existing Demand
  • Short Term Marketing Objectives
  • Developing the Marketing Action
    Plan
  • Developing Activities for the 4 Ps
  • Scheduling Activities
  • Allocation of Human and Financial Resources
  • Using the Yearly Master Action Plan
  • The Business Situation Analysis
  • SWOT Analysis
  • Competitive Analysis
  • Environmental Analysis
  • Pre-requisites

    None:
    Duration : 3 days

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